Epsilon Theory In Full

Epsilon Theory In Full

 

The soul of Epsilon Theory is our long-form content, a library of hundreds of pieces written by Ben, Rusty and others over the course of the last 5+ years. These are the print-and-take-home-for the weekend notes that made Epsilon Theory what it is today.

Why Am I Reading This Now? 04.04.22

By Harper Hunt | April 4, 2022 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

Winner’s Tilt

By Brent Donnelly | March 31, 2022 | 9 Comments

The most damaging stories and narratives are not those that others tell us, but those that we tell ourselves.

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Why Am I Reading This Now? 03.28.22

By Harper Hunt | March 29, 2022 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

Waiting for the Dog to Bark

By Marc Rubinstein | March 28, 2022 | 2 Comments

In the days leading up to their invasion of Ukraine, Russia successfully mounted a largescale cyberattack on Ukrainian banks, utilities and government agencies. Since then … crickets.

What are the vulnerabilities of Western financial systems to a new and wider attack?

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Narrative and Metaverse, Pt. 3: The Luther Protocol

By Ben Hunt | March 24, 2022 | 74 Comments

“The arc of the moral universe is long, but it bends towards justice.” – MLK

Does it? Does it really?

Today we take a stand to defend the arc of the moral universe in its long path towards liberty and justice for all. Today we begin the Luther Protocol.

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Why Am I Reading This Now? 03.21.22

By Harper Hunt | March 21, 2022 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

They’re Not Sending Their Best

By Ben Hunt | March 15, 2022 | 16 Comments

The Big Oil Windfall Profits Tax Act is an abomination. It won’t lower gas prices, it will raise them. And the sponsors of the bill know it.

This bill was not written to become a good law. It was written to tell a good story.

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Why Am I Reading This Now? 03.14.22

By Harper Hunt | March 14, 2022 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

Cursed Knowledge #9: Cat Eyes, Full Ass, Can’t Smile

By Harper Hunt | March 10, 2022 | 0 Comments

We’ve all felt insecure about our looks at one point or another. Especially in our chronically online world where how you look can be your whole brand. So with plastic surgery rates on the rise, let’s peel back the layers of this industry and see how information (and lies) about procedures spread and examine the real price of beauty.

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Why Am I Reading This Now? 03.07.22

By Harper Hunt | March 7, 2022 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

Tough Guys

By Ben Hunt | March 7, 2022 | 49 Comments

Using NATO to escalate a shooting war with Russia – either directly through a no-fly zone or indirectly through a Polish cut-out and NATO “backfill” – is exactly what Putin wants. It’s the only thing that can save him. It’s how we ALL lose.

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Why Am I Reading This Now? 02.28.22

By Harper Hunt | February 28, 2022 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

Why Am I Reading This Now? 02.21.22

By Harper Hunt | February 22, 2022 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

ChaChaCha!

By Ben Hunt | February 21, 2022 | 10 Comments

Tired: Pump and Dump

Wired: ChaChaCha!

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The Reckless Driver! TM Narrative

By Charles Marohn | February 21, 2022 | 15 Comments

Reckless Drivers! is the dominant narrative for increased traffic deaths in the US. It’s dominant not because it’s true (it’s not), but because it serves the interests of the Nudging State to blame and the Nudging Oligarchy to spend.

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Quitters

By Brent Donnelly | February 17, 2022 | 3 Comments

in the spirit of the question we are always asking ourselves at Epsilon Theory – WHY AM I READING THIS NOW? – Brent asks a slightly different question about announcements of senior management departures. DOES WHAT I’M READING NOW MATTER?

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Why Am I Reading This Now? 02.14.22

By Harper Hunt | February 14, 2022 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

Cursed Knowledge #8: Bad Publicity

By Harper Hunt | February 7, 2022 | 0 Comments

Someone once said there’s no such thing as bad publicity. With all due respect, this person is an idiot. Publicity, both good and bad, can have major ramifications. Even if you don’t play a part in creating it.

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Why Am I Reading This Now? 02.07.22

By Harper Hunt | February 7, 2022 | 0 Comments

Recent major media stories that feel to us like they’re part of a larger narrative campaign.

Narrative and Metaverse, Pt. 2: Gain of Function

By Ben Hunt | February 2, 2022 | 78 Comments

Big Tech, Big Media and Big Politics are engaged in a widespread program of gain-of-function research on the linguistic entities of the metaverse.

It’s more dangerous than any virus.

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