Epsilon Theory In Full
The soul of Epsilon Theory is our long-form content, a library of hundreds of pieces written by Ben, Rusty and others over the course of the last 5+ years. These are the print-and-take-home-for the weekend notes that made Epsilon Theory what it is today.
“I can’t find Dad.”
In which a stressed-out family makes an active choice to look past the totems of Team Red and Team Blue to find the truth of their Pack.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Men of God prophesied as early as 2007 that God would make Donald Trump the President of the United States.
Our Narrative virus gave these predictions fertile ground to take root.
Every Narrative is built on memes that have evolved and adapted to human culture over centuries.
But some environments change the way that those memes are expressed. The effects can be explosive.
Today we announce the beta launch of FiatNews.com, an Epsilon Theory sub-site devoted to the measurement of opinion content in news.
Our goal? Giving citizens the ability to know when they’re being told how to think.
ET contributor Brent Donnelly captures the spirit and the content of our Epsilon Connect conference better than anything we could have done ourselves. Plus you get the slides from our presentations!
In the same way that genetics governs how physical viruses reproduce within a host, memetics governs how Narrative viruses reproduce within a culture.
And the memes which govern our narrative virus are powerful.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
A synthetic basketball lasted only one year (2007-2008) in the NBA.
But Synthetic Basketball? Oh, that’s here to stay.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
The best speaker at Epsilon Connect 2023 was my Uber driver.
Buckle up, honeys.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
A grown man made a wager. He lost. He made another wager. He lost again. End of story.
– Tony Soprano
This is the story of weak men and rapacious men.
This is the story of Bed Bath & Beyond.
This is the story of America today.
With the passing of Doyle Brunson, it’s a good day to compare poker to trading.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.
Recent major media stories that feel to us like they’re part of a larger Narrative campaign.