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The Activist is an upcoming reality show that really shouldn’t have made it past the “there are no bad ideas” stage of development. It’s the most tone deaf, disconnected concept I’ve ever seen.

The basic idea is that the show will feature six activists from around the world and follow them as they “compete in missions, media stunts, digital campaigns and community events”. Think Shark Tank meets The Apprentice. Contestants will be judged on how much social media engagement they receive, and the grand prize is an opportunity to attend the G20 Summit in Rome.

Yeah.

Contestants will be judged not by quality of their work but by the quality of their Instagram captions.

The show and its marketing campaign present this very shallow idea of supporting activism and getting them mainstream attention. But the show isn’t prepared to follow through on helping create change. The prize isn’t money or manpower. It’s a chance to beg powerful people to pretend to care.

At its core, this show is not about activism and social change. It’s about social media attention. Just look at the judges! Usher, Priyanka Chopra Jonas, and Julianne Hough have no experience in activism aside from Instagram posts and speaking at charity events. They’re not leaders of change. They’re mid-level celebrities who wouldn’t be out of place judging The Masked Singer.

The show has been justly lambasted on social media as literally everyone has a problem with the premise. It’s been called “performance activism personified” and it is. It’s encouraging participants and viewers to see activism not as something meant to enact change, but a way to get attention. It sets a standard that successful activism isn’t making change, it’s getting likes and views. It ignores the small, boring, and thankless work that is done on a grassroots level. The work we need to see more of.

We don’t need more beautiful people talking about how they use metal straws to save the sea turtles. We need more people who are willing to do the work. This show isn’t doing anything to help anyone and I, for one, will not be watching.

— Harper Hunt | September 16, 2021|

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