Category: ET Election Index

Everyone complains that their favorite candidate isn't being treated fairly in the media. It's the Bernie Bros' turn...but are they right?

The 2020 Election Narrative is Identity. Through July, Bernie Sanders owned that narrative. That has changed. The on-narrative candidate is now Elizab…

This is the fourth installment of Epsilon Theory’s Election Index. Our aim with the feature is to lay as bare as possible the popular narratives…

The first debates have come and gone, and winners and losers identified. Yet in narrative world, we see a slightly different story. We learn about it …

In which we call the Prime Minister of New Zealand, see emerging narratives about identity everywhere, leave issues and policies behind, and are told…

We discuss the narratives emerging in media from the first debate, from eye rolls to Spanish lessons, and from an economy that "doesn't work for every…

What if there was a way to spot who would jump in the GOP primary polls back in June 2015? What if we could spot something in the way that the crowd w…

Elizabeth Warren is among the front-runners in polls, but in media, a cohesive, connected narrative has yet to form. More importantly, even as attenti…

Bernie Sanders isn't leading in the polls. He may also be the most polarizing candidate - again. But don't tell the political media, whose Sanders con…

Some few months into primary season, Joe Biden is the Democratic front-runner. But his narrative isn't - it remains distinct from the issues that appe…

This is the second installment of Epsilon Theory’s new monthly feature – the ET Election Index. Our aim with the feature is to lay as bare as poss…

Today we introduce the Epsilon Theory Election Index, a service intended to help you spot when you are being told how to think about the upcoming elec…